Germantown School District

Services:
Brand
Role:
Creative Direction
Germantown School District needed a cohesive brand identity after years of slight logo and color variations led to inconsistencies. While they wanted to preserve their iconic “Clipper” logo, it needed a modern update to unify the brand. We refined the Clipper and introduced a secondary Wheel and Script for athletics and extracurriculars. To ensure consistency moving forward, we developed a comprehensive set of brand guidelines and designed apparel options that bring the refreshed identity to life.