KIPP Capital High School

Services:
Brand
Role:
Creative Direction, Design
KIPP Capital High School wanted a bold visual identity for its new institution, welcoming 800 students from over 30 districts. The Trailblazers needed a lion mascot that embodied the school’s values and community pride while maintaining a collegiate feel that reflects its commitment to preparing students for both college and future careers. Symbolizing strength, courage, and nobility, the lion was designed to be stoic and confident. The project included standalone mascot designs, versions integrated with the team name, and the unique challenge of incorporating movement into the word mark. Balancing tradition with a modern edge, the final design captures the school’s spirit with a strong, professional presence.