As National Bank of Coxsackie expanded beyond its original region, it needed a name and identity that reflected its growth. The new name, NBC Bank, allowed for broader reach while staying connected to its roots—Coxsackie, an Algonquin word believed to mean “Place of Owls.” We modernized the owl mark, typography, and colors to create a fresh, forward-looking brand. Following the rebrand, we designed and developed a new website to match, providing customers with a more modern and seamless banking experience.